LA 18 KSCI TV is the largest Asian-language television station in the United States. I supervise and oversee all special programming and production for the station's Chinese (Mandarin), Korean, Filipino and Vietnamese language services. I manage a large and culturally diverse team of editors, multimedia graphic artist, producers and technical staff to produce more than a thousand of national content ads – Fortune 500 clientele in four different languages.
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TOYOTA GETAWAYS
This campaign was created in multiple languages - Korean/Mandarin/Vietnamese to showcase the various vacation destinations around Southern California integrating "Toyota" promotion. I wrote the scripts and storyboards for each location. I set-up a casting call for talent - hired production freelance crew and finalized location, budgets and logistics for campaign. Supervising editors and graphic designers throughout the process to keep project on track and within budget.
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MAGGI NESTLE
Maggi is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. They approached LA18 to help develop a media strategy to promote this product to the Asian community of Los Angeles. I developed concept/storyboarding and script in English, transcribed final design in Chinese (Mandarin) and worked closely with director/editor to deliver final spot on time and within budget.
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JCPENNEY
LA18 approached JCPenney on ideas for a new inventive way to reach the Asian audiences, promoting their monthly sales leading up to the Christmas holiday. I presented the pitch of weekly kid's news BCST; Each week we focused on different promotional and sales items featured at JCPenney for their "Black Friday" sales. I held a casting call for children between the ages of 6-16 years old to host the weekly segment. I hired production crew along with supervising editors and graphic designers.
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